Emotional Branding — How Neuromarketing affects the perception of the brand. — TDH Online Agency
Find out how the brain reacts during the decision-making process to better position your brand in the minds of potential customers. The neuroscience of emotion has been under study for decades. The first experiment ever reported on the subject it’s in 1950 conducted by Old y Miller. The two scientists placed some rats in a Skinner box, which after receiving the first intentional electrical stimulation, could self-stimulate themselves via a lever.