Leave a Comment / Digital Marketing, seo Check out the article to discover how to optimize your website for Search Engines. In this article, we will delve into the SEO topic. We will highlight all the main factors that determine the optimization of a website, therefore its visibility in search engines and consequently also its organic traffic. What is SEO: The abbreviation SEO stands for: Search Engine…

Leave a Comment / Digital Marketing, Neuromarketing Discover the mental processes that lead consumers to purchase a product. In the highly commercial world we live in, it is essential to understand the mental processes that influence consumers’ purchasing decisions. Consumer psychology investigates that. How do we make decisions regarding the purchase of a product?! Many factors affect the consumer’s decision-making process…

A neuromarketing analysis of the American brand that is on a mission to change the apparel industry while saving the planet. In the era of digitalization, of the 2.0 marketing, of the extreme consumerism, there are still those who manage to make a successful business while maintaining moral values ​​in favour of social and environmental well-being. In this article, we are kine to analyze the Patagonia case study, the American brand…

The secrets on how to increase sales during the holiday season. If you have an e-commerce is no secret that whatever you sell, probably the most profitable time of the year will be during the holiday season. In this period, people tend to spend a lot more and to obey…

For marketers and digital geeks, this term is almost a nightmare. You read and hear it everywhere! It simply represents the new digital topic trend. Although it is more than that. All companies are looking for talented growth hackers, even if this profession has been around only for the last…

How the horror of the pandemic and quarantine is affecting our minds during the purchasing process?! The Somatic Marker Hypothesis refers to the fact that the decision-making process is influenced by psychosomatic factors generated in our body in responses to experiences lived in the past that are recorded in our memory. In such a way when we are faced with an experience similar to one already…

Unless you are a public figure or a global celebrity there is a high probability that a reader is not interested in what is about you but on the contrary, wants to hear something that is useful for him. Of course, this is meant to be a provocation. But the affirmation is based on two real and strong principles from which you should take advantage: 1- Most people are selfish. They want something that interests them and is beneficial to themselves. So whenever they read about something and decide…

Every self-respecting digital strategy has the right tools, here are ours! As a marketeer, you always need to take care of so many aspects inside your online marketing plan. Branding, Design, Copywriting, Social Media Marketing, Advertising the list is almost infinite. Even if you are often supported by other professionals within your team, the workload is still a lot. …

A Neuromarketing analysis of consumers’ purchases behaviour, to understand what motivates a person to buy certain products in respect to others. — The professor Kevin Lane Keller in one of his publications for the American Marketing Associations establishes how the purchase motivation that drives consumers is determined by the intrinsic benefits of buying the product and what it’s defined as the relationship with the profit/loss within the purchase.